Contact Us

What Do You Think Of The New Honda She’s, ‘A Car Designed For Women’? [VIDEO & POLL]

Honda She
CNN Video Screenshot

There are all kinds of products out there that are ‘designed for women’. Shoes for her, clothes for her, vitamins for her, and now there is even a car for her, thanks to Honda.

My question is, what about the car is designed for women, other than making everything on it pink?Check out the video from CNN at the bottom of this post to see what Honda is touting for the female drivers of the world. Hmm, pink paint, pink stitching in the seats, pink tweaks on the dashboard, an air conditioner that prevents dry skin, and colors available to “match a woman’s eyeshadow.”

Maybe the fact that I was two-classes short of a Women’s Studies certificate in college, but I have a feeling there are a few women that might be offended by this little marketing campaign. (And a few more that will be mad just because they hate the color pink!)

If you’re going to make a car designed for women, shouldn’t you go all out and actually design it for them? Maybe alter the seats or steering wheels or tweak some ergonomical feature that better suits a female’s body, something other than just “making it pretty”. This is just a pink Honda Fit, there’s nothing extra-special for women about it.

Now, I know it’s just marketing, but for me, this ranks right up there on the asinine-scale with the Dr. Pepper campaign that claimed that Dr. Pepper Ten was “Not for women!”

On a side note, if I ever buy a Honda I think I’m going to ask them to put the “girl air-conditioner” in my car. I’d be ecstatic about an A/C that doesn’t dry out my skin.

More From TRI 102.5

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://tri1025.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on TRI-102.5 – The Best Variety of Lite Rock Favorites quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here

Register on TRI-102.5 – The Best Variety of Lite Rock Favorites quickly by logging in with your Facebook account. It's just as secure, and no password to remember!