Augmented reality. It's been around at some level since the early 90's, but with today's advanced technology and the wizards creating the code, augmented reality is literally changing the way we see things. There are several applications, but marketing is seeing a huge benefit.

Take for example, 19 Crimes wine. It is one of the fastest growing brands within the Treasury Wine Estates. Market Watch named it the "Wine Brand of the Year". Is that because of it's taste and quality? Not exactly. Take a look at it's unique branding...

This is brilliant! And, it's selling wine for sure.

You want to have some fun and see where this technology is going? Do a search on "augmented reality" on YouTube. Tons of examples there.