It ain't the British anymore.

Or is it? I mean, really, is the world going to take to the rebranding of the midsummer golf major across the Atlantic?

When I was growing up, it was the British Open. We called it the British. TV called it the British. The British called it the British, to my knowledge.

This year, you'll only see logos with "The Open" on them.

They are attempting to re-originalize the original golf tournament.

So that you don't sound like a duffer from the 80's, here is your 'major golf tournament occurring east of the Atlantic Ocean that we pay attention to' version of What to Say About Sports.

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