In the midst of the serious competition of the Olympics, it's nice to see that some attention is being paid to more lighthearted pursuits.

On July 31st, more than 700 people in Dallas, Texas participated in the largest shaving cream pie fight on the planet!

The brand new category had a minimum requirement of 684 people, based on a 2011 record for the largest custard pie fight. That category has been retired because of food wasting concerns, CBS News reports.

Check out the video of the event, which was organized to kick off International Clown Week!

CLICK HERE for more "Doses of Weird!"