Business: Townsquare Media (View Website)

Industry: Media – Radio

Office Location: Billings/Bozeman

Job Opening: Live Events Manager

Start Date: Immediate

Live Events Manager Job Description

Primary point of contact at the market level for each event in your coverage area

  • Build relationships of trust and mutual respect within each market staff , including key stakeholders: General Manager, Business Manager, Operations Manager, Brand Managers, key salespeople, digital team
  • Establish a line of communication with the corporate team in Live Events for the purposes of event development, operation, reporting, and accountability

Coordinator for the largest country music festival in Montana, to include:

  • Assistance with talent identification and acquisition
  • Identifying sales opportunities and creating the sales packages to support the event
  • Creation of a festival marketing and promotion strategy that encompasses local and national assets
  • Management of the budget process and responsibility for hitting targeted revenue and cash flow numbers
  • Supervision of on-site logistics, including production, camping, concessions, crowd control, ticket and entry process, venue, and vendor management

Deep familiarity with your coverage area, including:

  • Our products: radio stations, websites, Seize the Deal, Townsquare Interactive, Townsquare Deals.  How can we use each product as an asset to enhance or help sell an event?  What is the demographic of your listeners and buyers to support the events that are created?
  • Venues: arenas, fairgrounds, hotels, nightclubs, outdoor festival areas, including key points of contact, rental agreements, operations, and calendars
  • Key promoters within the communities, knowing how we can work with them to support our events
  • Key community events and competitive schedule

In-house logistics for each event

  • Create sales packages for events to help sales staff with sponsorship opportunities
  • Venue negotiation, including ticketing, concessions, content, etc…
  • Key point of contact and leadership for all event logistics leading up to and through the event, including employing staff as support
  • Review each event after its completion, to include a wrap-up report to identify successes, issues, and plans for future improvement and growth
  • Main source of information to the staff to implement and promote the event

Manage upwards – each market has a point of contact from corporate – call in support from your contact as necessary – don’t be afraid to raise your hand!

Responsible for meeting/managing event by event targets for revenue and BCF – be aware and in the loop on schedule changes and event design tweaks – communicate up and down

Develop and implement marketing plans for your events – lead by example, plans must be written down and executed

  • Each major event should have a marketing plan
  • Interface with market digital team, as well as external support, such as marketing partners

Lead annual budget process for market events

  • Work with key staff members to develop a schedule and projections
  • Review and determine new/additional opportunities within the market, and eliminate underperforming events

Work with corporate contact for events settlement and payments, interface with Business Manager for accounting structures and responsibilities

New business development

  • Identify opportunities for new events in your market
  • Develop new event ideas to help grow the market business

If you’re a fun, dynamic, creative, proven winner then please send us your resume for consideration:

Heather Westrom
Director, Live Events


Equal Opportunity Employer: Townsquare Media provides equal employment opportunities to all employees and applicants without regard to race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related) or sexual orientation in accordance with applicable federal, state and local laws. In addition, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which Townsquare Media has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.