Taylor Swift is a marketing genius. The starlet just released the fastest selling digital single of all time, ‘We Are Never Ever Getting Back Together,’ off of her upcoming album ‘Red.’ Now to coincide with that massive success, she’s releasing a new fragrance, Wonderstruck Enchanted, which comes in a red bottle. Smart!
Swift dons a cascading crimson gown in her ad for the scent, which pictures her sitting in a deep scarlet chair in a garden. The perfume bottle is red and also sports charms that Swift reportedly picked out herself, including a leaf, a bird (perhaps a nod to the Mockingjay of ‘The Hunger Games’?), a crystal and a flower.
“I love the look of my ad,” Swift gushed to PEOPLE
. “I’m wearing this amazing gown that I loved as soon as I put it on. It’s a classic look, and that’s been my recent style obsession. Anything classic and timeless.” Sounds like she may be influenced by Jackie O. That’ll happen when you’re dating a Kennedy!
Speaking of dating, Swift described Wonderstruck Enchanted as not just the next phase of her fragrance line, but also as inspired by the next phase of a romance. “Wonderstruck Enchanted is the next chapter in the story of my Wonderstruck fragrance,” Swift said. “Wonderstruck is about that moment when you instantly feel a connection to someone, but then there’s that feeling of being completely enamored — enchanted — when you know a little more about that someone and still feel that strong connection.”
The scent, which will sell for $49.50 to $59.50 (there’s also a $29 body lotion) has notes of wild berries, flowers, passion fruit, white musk and vanilla. It hits shelves in September, just in time for back-to-school shopping and close enough to the holidays to be a stocking stuffer. We have a feeling Swift’s next strong connection will smell like cold, hard cash.
Watch the Taylor Swift ‘We Are Never Ever Getting Back Together’ Lyric Video