Finding the perfect bra will soon be as easy as turning on your phone.

A new company called ThirdLove has created an app that will help women determine their bra size. The company also designs and sells its own bras, so after figuring out your measurements you can purchase bras directly from it.

Interested women can take photos of their bust from the front and side and the app (currently only available on iPhones) determines the bra size. The whole process takes roughly five minutes and afterwards women will be taken to a store where they can search bras that should be a perfect fit.

The company says it hopes to make the bra buying experience easier because, "It’s not a social shopping experience, so it’s actually the perfect category to bring online."

 

[VentureBeat]