A new report indicates that one in four Facebook users falsify information in their profile, and not necessarily to impress a potential date.

What's the main reason Facebook users aren't totally honest online?

Privacy! The study found that most users want to keep personal information, personal and private.

In a survey of 2,000 households, 25% of users said they falsified information in their profiles to protect their identity, Consumer Reports said. That’s up from 10% in a similar survey two years ago.

KDVR.com ]