Contact Us

New Study Shows Denver Residents are Three Times More Likely to Reach for a Locally Brewed Beer

New Belgium Beer
betsyweber, Flickr

A new study from local market consumer research company, Scarborough reveals that 42 percent of those that are  age 21, or over have enjoyed a beer in the past 30 days. More specifically, five percent of all adults 21, or over have had a microbrew in the same time frame. With BBQ and grilling season heating up, the latest study looks at behaviors of Microbrew Drinkers and if found that Denver residents prefer local brews.

Two Colorado cities topped the list of those who prefer a Microbrew, when they go for a beer.

Percentage of Adults (21+) That Prever a Microbrew

  • Denver, Colorado 13%
  • Portland, Oregon 13%
  • Seattle, Washington 11%
  • Colorado Springs, Colorado 9%

“Microbrews, or craft beers, are a terrific example of how localism has become trendy,” says Alisa Joseph, vice president of advertiser services for Scarborough. “By marketing the local brew to beer drinkers in their own communities, particularly while they’re immersed in local activities, brands can capitalize on the consumer loyalty that comes with rooting for the home team or visiting the neighborhood hot spots.”

[ Scarborough Research ]

More About Microbrew Beer Drinkers

  • More than half (53%) of Microbrew Drinkers purchased beer at a grocery store in the past 30 days
  • Microbrew Drinkers also purchased beer at sit-down restaurants (45%), nightclubs or bars (38%) and liquor stores (37%)
  • Microbrew Drinkers are more than twice as likely as all beer-drinking adults 21+ to have purchased beer at a stadium or arena in the past 30 days
  • 25 percent of Microbrew Drinkers are between 30 and 39 years old
  • 49 percent more likely than all U.S. adults 21+ to be men and also 49 percent more likely to be employed full-time
  • 54 percent more likely than all U.S. adults 21+ to hold white collar employment
  • 78 percent more likely to have an annual household income of $250K or higher
  • Half of all Microbrew Drinkers have a college degree or higher

More From TRI 102.5

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://tri1025.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on TRI-102.5 – The Best Variety of Lite Rock Favorites quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here

Register on TRI-102.5 – The Best Variety of Lite Rock Favorites quickly by logging in with your Facebook account. It's just as secure, and no password to remember!