Majority of iPad 2 Buyers are New Customers
I’ve wanted an iPad for several months now, then I heard iPad 2 was on it’s way a few weeks ago and you guessed it, added iPad 2 to my wish list. iPad 2 went on sale last Friday, and sold like crazy over the weekend. Did you buy an iPad 2 or do you plan to get one soon? According to tuaw.com, 70% of people that purchased iPad 2, were new customers:
The survey also revealed about 41% of those buying an iPad 2 opted for the 32 GB model, a figure that is higher than the 32% reported for the original 32 GB iPad. The 64 GB model and the 3G models also gained in popularity, a trend that suggests the iPad 2 will have a higher average selling price than the iPad.
Piper Jaffray analyst Gene Munster estimates Apple sold about 500,000 iPad 2 units over the weekend. iPad 2s are reportedly hard to find in retail stores and the estimated ship dates from Apple’s online store are now three to four weeks. Based on these early iPad 2 sales, Munster considers his projection of 5.5 million units sold in the March quarter to be on the conservative side.
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