You may not know that the NFL will not allow advertisers to use the words “Super Bowl” in ANY ads, and in the past they aggressively pursued any commercial ventures that have used the trademarked phrase with cease and desist orders.

But I like what Chipolte has come up with for their burrito marketing campaign for “The Big Game.

They’re encouraging customers to buy burritos instead for the “Super Big Internationally Televised Professional Football Bowl Game.”

Maybe the NFL will pick up that, it practically rolls off the tongue.