Fort Collins Slogan – A Debate…I Mean, Conversation [VIDEO]

We've been exploring the idea of having a slogan for Fort Collins.

It would be a tough one to come up with, though. There is no clear cut definition of what epitomizes the town?

Is it the river? Horsetooth? Colorado State? Beer? Bikes? The ranching heritage?

It's very hard to say.

Jill Marx from the city of Fort Collins and I chatted about it, and about an experience she had when the city brought in an author to take them through a seminar that helped them get to the bottom of what it means to them to live in Fort Collins.