Earlier this season, a Broncos fan named Matt Newill showed up at a Broncos game and ended up in a national Bud Light ad, all because he said he was “Up For Whatever.”

As part of the brand's “The Perfect Beer for Whatever Happens” campaign, Bud Light partnered with the Broncos to give one lucky fan the surprise of a lifetime, including a visit from Alfred “Big Al” Williams, a visit to the field at Sports Authority Field and more. The experience ended up so great, that Bud Light decided to turn it into its latest TV spot. The ad started airing around the country in mid-December.
Bud Light is known for providing consumers with one-of-a-kind experiences like incredible Super Bowl spots and taking over entire towns.

 

Check out the Bud Light ad in this YouTube video:

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