Bud Light has announced an exclusive partnership with Mad Decent Block Party across the U.S. and Canada, which includes the limited release of Bud Light Festival Cans. The beer-maker teamed up with a few dozen artists to create a line of 200,000 unique cans, which will be unveiled at the Block Party at Red Rocks Amphitheatre on Sunday, August 30, featuring Major Lazer. It's definitely not our kind of music, but I thought the cans were very interesting.

Bud Light developed 31 designs – 4 Mad Decent custom labels and 27 artist-designed labels, with the intent of capturing the energy of the summer music scene. They produced these unique 16-oz. Festival Cans which will be available exclusively at the 2015 Mad Decent Block Party summer events.

The packaging approach used to create the Bud Light Festival Cans is so advanced, the 31 designs were transformed into more than 31 million possible graphics – so no two cans are exactly alike. Bud Light is not only the first beer, but the first brand to use this innovative packaging technology in the U.S.

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