HopOn, a new bicycle taxi service is coming to Old Town Fort Collins offering free rides. The new company will begin Old Town service in April with bicycle taxis similar to pedicabs that can accommodate two adults and a child, according to the Coloradoan.

Rides on the taxi cabs through Old Town will be free. Funding for the bike cabs comes through sponsors or what owner John Hughes calls brand partners.

The sponsors can pay to have their logo affixed to the shell of the cab and then are encouraged to use the cabs for a social campaign where they offer "do good rides" for free to those in need.