This has been one of the strangest summers in recent memory when it comes to box office analysis, not because so many high profile movies have disappointed (although that has certainly been interesting), but because so many new releases are hanging out in the grey zone between hit and misfire. In an era where the success of so many movies is determined purely by opening weekend numbers, we’ve spent the past few months watching as movies has defied expectations after a weak opening or rode a solid opening into oblivion. The cut-and-dried successes can be counted on one hand.
Star Wars: The Force Awakens wasn’t going to reign atop the box office forever. Something was going to take it down sooner or later and we’ll just be honest — we expected it would take a little longer than this. At the same time, anyone who thought that Ride Along 2 wouldn’t perform well has a short-term or poor memory, as the first film was a gigantic hit this time last year. An Ice Cube and Kevin Hart buddy cop comedy dethroned the biggest movie in the history of the U.S. box office from the top of the charts and it’s not that surprising.
It took Avatar two and half months to become the highest grossing movie of all time. Star Wars: The Force Awakens will surpass its domestic box office gross within the next day or two after less than three weeks in release. The big question now is when J.J. Abrams’ sequel will find its ceiling because as of right now, it’s showing no signs of slowing down.
It was actually a pretty solid weekend at the box office for movies that weren’t brand new. If your movie was playing in its second, third, or even fourth week, you were fine. If your movie was a new release, you were in for a rough couple of days.
Good reviews and a phenomenal marketing campaign did their job this weekend. No number of foot-in-mouth moments from Matt Damon could harm the opening weekend of The Martian, which opened in the number one spot at the box office. After a surprisingly robust September, this is another sign that we may very looking at one of the bigger fall movie seasons in quite some time.
There hasn’t been a proper family film in theaters since Minions opened in July, so it’s not surprising at all that Hotel Transylvania 2 cleaned up at the box office this weekend. Still, we didn’t imagine it cleaning up this well. This is the kind of opening weekend that guarantees us a Hotel Transylvania 3, for better or worse.
Oh, boy. Here we go. The first trailer for The Angry Birds Movie is here this is the culmination of something. It’s big moment for something. The mere existence of this movie means something. We don’t know what those somethings are, though. All one can do at this moment is watch this preview and ponder, uh, something.
Summer is officially over, September is here, and the movies stink. While the big releases and heavy-hitters of the fall movie season make the festival rounds or rev up their marketing campaigns, audiences have to tough it out and wade through a lot of not-so-good movies. Welcome to September. It’s like this every year. Get ready for an excruciating month at the movies and at the box office.
The final Harry Potter novel was full of grand battles and grander revelations, but it also featured a tiny detail that radically changed the saga’s timeline. Although J.K. Rowling’s first book in the beloved series was published in 1997 and the final book in 2007, a date on a gravestone revealed that the events of the final novel take place in 1997. That means that Harry Potter himself was born in 1980. Which means that he’s 35 in 2015. And according to Rowling herself, that makes today, September 1, 2015, the first day of school at Hogwarts for Harry’s eldest son.
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